Displaying posts written by

JR

who has written 27 posts for Making Content New.

Jan
29
2010
Measurement, Website By JR | Comments

Intel’s Effectiveness System for Web Marketing

Man, I’m getting slow in getting these posts up. This came out Monday, but it caught my eye:
Inside Intel’s Effectiveness System for Web Marketing – Advertising Age – Digital.
Thanks to AdExchanger.com for this story. This isn’t a novel approach – my former colleagues in analytics at MRM created a similar methodology. We were able to [...]

Jan
22
2010
Website By JR | Comments

It’s Official: New York Times to Try Another Doomed Strategy

Image by Adib Roy via Flickr

Updated: It’s Official: New York Times Will Adopt Online Meter—But Not Until 2011 | paidContent.
Yawn.
I’ve been telling people this for months: The New York Times is done. Finished. Kaput. Doesn’t matter which revenue model they’re playing with this year.
Why? It’s simple: media outlets that insist on cost-prohibitive newsprint operations cannot [...]

Jan
14
2010
Gaming By JR | Comments

Wii To Stream Movies & TV From Netflix

And here I’d gone and gotten used to life without a gaming console:
Netflix And Nintendo Agree To Stream Movies, TV On Wii This Spring | paidContent.
I find this fascinating, as there is (and has been for some time now) a race between Nintendo, Apple, Microsoft and others to become the entertainment “hub” in the living [...]

Jan
13
2010
Display, Measurement, Website By JR | Comments

Leading Search Marketers Into the Display Exchange

I read a really well thought-out piece on AdExchanger earlier from Tim Ogilvie of AdBuyer.com (demand-side platform focused on both display and search). “Roadmapping The Ad Exchange For Search Marketers” gives marketers experienced in SEM a series of steps to take to leverage data-driven targeting through display advertising exchanges.
A couple of Tim’s points stood out [...]

Dec
22
2009
Website By JR | Comments

The New News and Old Habits

Image via Wikipedia

Fascinating piece from Technology Review: The New News
The fact that some journalists actually claim that “routine” makes for good journalism is indicative of just how out of touch most news properties have found themselves. News doesn’t occur according to a routine, and now that we live in such a connected society, reporting of said [...]

Dec
18
2009
Agencies, Website By JR | Comments

Web Shops Go From Underdogs to Top Dogs

Web Shops Go From Underdogs to Top Dogs.
A couple of days old, but I found the story interesting, yet oversimplified. Oversimplified because there’s more than one route for digital agencies to follow – one is indeed becoming more of the “agency of record” for brands (as opposed to simply “digital agency of record”). I think [...]

Dec
9
2009
Display, Measurement, Social By JR | Comments

Thoughts on digiday:TARGET

I spent most of yesterday at digiday:TARGET, another in a series of conferences that DM2 puts on over the course of the year. This was my fourth event, and it was especially nice to connect in person with folks I’d connected with over Twitter and the like.
The theme was, as you might guess, TARGETING…specifically, the [...]

Dec
4
2009
Display By JR | Comments

Someone Else Read the Report…

Post from the Rob Leathern’s Zeronomy blog:
Wrong-headed Thinking about Publisher Inventory – Zeronomy.
I wrote on this a few days ago, but Rob’s post has the benefit of his experience and perspective. His last sentence says it all: publishers have to bring their own data to the table if they want to differentiate their brand. They’re [...]

Dec
2
2009
Display, Measurement By JR | Comments

Data with Dennis

Conversation with Dennis Mortensen, Director of Data Insights at Yahoo!, about online advertising, predictive analytics, and data use in general

Dec
2
2009
Agencies, Display, Measurement By JR | Comments

Thoughts on the Rubicon Project’s Q3 Online Advertising Report

Image via CrunchBase

The Rubicon Project published its Q3 outlook on the online advertising market last week (thanks to Ad Operations Online for summarizing and linking to it). It was certainly informative for a display neophyte like myself.  It’s awesome that companies put the effort into developing pieces like these (whether or not for marketing purposes) [...]

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