An article from MediaWeek (courtesy of AdExchanger):
Web Publishers Fear Agencies Demand-Side Platforms.
In short, most of the agency holding companies are either building or (for the most part) white-labeling platforms that allow them to incorporate data from a number of sources to make informed bids on ad impressions in real-time (as opposed to pre-negotiated deals done [...]
Displaying posts written by
JR
who has written 27 posts for Making Content New.
Nov
30
2009
30
2009
From MediaWeek: Web Publishers Fear Agencies Demand-Side Platforms
Nov
24
2009
24
2009
Question for any users of the NetNewsWire iPhone app
Image by Erik Mallinson via Flickr
If you ever send stories to Instapaper via NNW’s iPhone app, how do you access them? Where do they go? I have the Instapaper app, but my stories don’t show up there, and I don’t recall giving NNW my Instapaper account credentials. It’s a cool feature of the app, and [...]
Nov
23
2009
23
2009
Nov
23
2009
23
2009
New Title & Focus
I’ve re-focused the blog on digital media, primarily the buying and selling of online display ad inventory. As I mentioned in a previous post, I find the ecosystem growing up around this so fascinating – you’ve got a wide variety of start-ups offering offering both publishers and advertisers substantial improvement in the metrics that [...]
Oct
2
2009
2
2009
Marketing Trends for 2010
I just commented on a post in Ruth Mortimer’s Brand & Business Blog discussing trends for 2010. Now I’m sure that Brand Keys developed these predictions based on tons of primary (likely ethnographic) consumer research, so it’s hard to take issue with their effort. But so much of marketing-speak starts to sound the same after [...]
Aug
28
2009
28
2009
Evolving the branded app
I saw an interesting piece in MediaPost on the Virtual Zippo Lighter branded app for the iPhone. It’s been the most successful branded app in the App Store for quite some time, and yet it’s so simple: you open the app, choose your “lighter”, and then slide your finger across the “wheel” to light a [...]
Aug
25
2009
25
2009
“Why Craigslist Is Such a Mess”
Image via Wikipedia
Profile on craigslist, Craig Newmark, and Jim Buckmaster in Wired: http://www.wired.com/entertainment/theweb/magazine/17-09/ff_craigslist?currentPage=all
Best quote:
“Only programmers, customer service reps, and accounting staff work at craigslist. There is no business development, no human resources, no sales. As a result, there are no meetings.”
It’s amazing – craiglist’s success flies in the face of best practices from any number [...]
Aug
22
2009
22
2009
Can traditional agencies be credible in digital?
I cam across the below article through one of my LinkedIn groups. It’s an interesting read:
http://www.digital-media.net.au/article/a-call-to-all-clients-it-s-time-to-say-goodbye-to-your-traditional-agency/494423.aspx
A couple of particularly provocative quotes:
“The head of Razorfish worldwide (an old school ad guy) said traditional agencies will never get digital because digital requires collaboration and with traditional agencies the creative director is king; the structure of an agency [...]
Aug
21
2009
21
2009
Aug
17
2009
17
2009
