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Display

Related to innovations in display advertising

Jan
13
2010
Display, Measurement, Website By JR | Comments

Leading Search Marketers Into the Display Exchange

I read a really well thought-out piece on AdExchanger earlier from Tim Ogilvie of AdBuyer.com (demand-side platform focused on both display and search). “Roadmapping The Ad Exchange For Search Marketers” gives marketers experienced in SEM a series of steps to take to leverage data-driven targeting through display advertising exchanges.
A couple of Tim’s points stood out [...]

Dec
9
2009
Display, Measurement, Social By JR | Comments

Thoughts on digiday:TARGET

I spent most of yesterday at digiday:TARGET, another in a series of conferences that DM2 puts on over the course of the year. This was my fourth event, and it was especially nice to connect in person with folks I’d connected with over Twitter and the like.
The theme was, as you might guess, TARGETING…specifically, the [...]

Dec
4
2009
Display By JR | Comments

Someone Else Read the Report…

Post from the Rob Leathern’s Zeronomy blog:
Wrong-headed Thinking about Publisher Inventory – Zeronomy.
I wrote on this a few days ago, but Rob’s post has the benefit of his experience and perspective. His last sentence says it all: publishers have to bring their own data to the table if they want to differentiate their brand. They’re [...]

Dec
2
2009
Display, Measurement By JR | Comments

Data with Dennis

Conversation with Dennis Mortensen, Director of Data Insights at Yahoo!, about online advertising, predictive analytics, and data use in general

Dec
2
2009
Agencies, Display, Measurement By JR | Comments

Thoughts on the Rubicon Project’s Q3 Online Advertising Report

Image via CrunchBase

The Rubicon Project published its Q3 outlook on the online advertising market last week (thanks to Ad Operations Online for summarizing and linking to it). It was certainly informative for a display neophyte like myself.  It’s awesome that companies put the effort into developing pieces like these (whether or not for marketing purposes) [...]

Nov
30
2009
Agencies, Display By JR | Comments

From MediaWeek: Web Publishers Fear Agencies Demand-Side Platforms

An article from MediaWeek (courtesy of AdExchanger):
Web Publishers Fear Agencies Demand-Side Platforms.
In short, most of the agency holding companies are either building or (for the most part) white-labeling platforms that allow them to incorporate data from a number of sources to make informed bids on ad impressions in real-time (as opposed to pre-negotiated deals done [...]

Nov
23
2009
Display By JR | Comments

Ad Exchanges & Demand-Side Platforms: Destined To Compete?

Had an interesting conversation with someone at a demand-side platform (DSP) that will remain unnamed. I mentioned that I was interviewing with one of the ad exchanges tomorrow, and he remarked “Yeah, I’ve been hearing that they’re kinda trying to compete with us now, and going directly to agencies…”
Makes me wonder: is it inevitable that [...]

Nov
23
2009
Display, Measurement, Mobile By JR | Comments

New Title & Focus

I’ve re-focused the blog on digital media, primarily the buying and selling of online display ad inventory. As I mentioned in a previous post, I find the ecosystem growing up around this so fascinating – you’ve got a wide variety of start-ups offering offering both publishers and advertisers substantial improvement in the metrics that [...]

Aug
21
2009
Display, Measurement By JR | Comments

Finding your online audience

It’s been a pet project of mine lately to get my head around the innovations going on in online media, particularly the technology used to buy and optimize advertising. I find it a nice escape from the digital creative world where I normally live…a nod to my left-brained past.
A couple of weeks ago, I attended [...]

Aug
9
2009
Agencies, Display By JR | Comments

Publicis buys Razorfish

The news came out Sunday that Publicis purchased Razorfish from Microsoft for $530M. Good deal for Microsoft: by shedding the agency, their online advertising business can focus entirely on advertising enablement, with assets like Bing, Atlas, AdECN & MSN. There are some rumors that they turned down a higher offer from Dentsu, but that [...]