I spent most of yesterday at digiday:TARGET, another in a series of conferences that DM2 puts on over the course of the year. This was my fourth event, and it was especially nice to connect in person with folks I’d connected with over Twitter and the like.
The theme was, as you might guess, TARGETING…specifically, the [...]
Displaying posts tagged with
“Ad exchange”
Dec
9
2009
9
2009
Thoughts on digiday:TARGET
Dec
2
2009
2
2009
Data with Dennis
Conversation with Dennis Mortensen, Director of Data Insights at Yahoo!, about online advertising, predictive analytics, and data use in general
Dec
2
2009
2
2009
Thoughts on the Rubicon Project’s Q3 Online Advertising Report
Image via CrunchBase
The Rubicon Project published its Q3 outlook on the online advertising market last week (thanks to Ad Operations Online for summarizing and linking to it). It was certainly informative for a display neophyte like myself. It’s awesome that companies put the effort into developing pieces like these (whether or not for marketing purposes) [...]
Nov
23
2009
23
2009
Ad Exchanges & Demand-Side Platforms: Destined To Compete?
Had an interesting conversation with someone at a demand-side platform (DSP) that will remain unnamed. I mentioned that I was interviewing with one of the ad exchanges tomorrow, and he remarked “Yeah, I’ve been hearing that they’re kinda trying to compete with us now, and going directly to agencies…”
Makes me wonder: is it inevitable that [...]
Aug
21
2009
21
2009
Finding your online audience
It’s been a pet project of mine lately to get my head around the innovations going on in online media, particularly the technology used to buy and optimize advertising. I find it a nice escape from the digital creative world where I normally live…a nod to my left-brained past.
A couple of weeks ago, I attended [...]
