Displaying posts tagged with

“AdECN”

Nov
23
2009

Ad Exchanges & Demand-Side Platforms: Destined To Compete?

Had an interesting conversation with someone at a demand-side platform (DSP) that will remain unnamed. I mentioned that I was interviewing with one of the ad exchanges tomorrow, and he remarked “Yeah, I’ve been hearing that they’re kinda trying to compete with us now, and going directly to agencies…”
Makes me wonder: is it inevitable that [...]