Displaying posts tagged with

“Digital media”

Nov
23
2009
Display, Measurement, Mobile By JR | Comments

New Title & Focus

I’ve re-focused the blog on digital media, primarily the buying and selling of online display ad inventory. As I mentioned in a previous post, I find the ecosystem growing up around this so fascinating – you’ve got a wide variety of start-ups offering offering both publishers and advertisers substantial improvement in the metrics that [...]

Aug
21
2009
Display, Measurement By JR | Comments

Finding your online audience

It’s been a pet project of mine lately to get my head around the innovations going on in online media, particularly the technology used to buy and optimize advertising. I find it a nice escape from the digital creative world where I normally live…a nod to my left-brained past.
A couple of weeks ago, I attended [...]