D’oh:
http://www.ft.com/cms/s/0/52711156-8907-11de-b50f-00144feabdc0.html?ftcamp=aud/uspartnerships/widget/netvibes/&nclick_check=1
I’ve always admired WPP’s boldness in pursuing digital investments and willingness to try new business models. Unfortunately, in this downturn, it’s become harder for those bets to pay off.
Aug
15
2009
15
2009
FT: Pessimism on WPP’s outlook
Aug
9
2009
9
2009
Publicis buys Razorfish
The news came out Sunday that Publicis purchased Razorfish from Microsoft for $530M. Good deal for Microsoft: by shedding the agency, their online advertising business can focus entirely on advertising enablement, with assets like Bing, Atlas, AdECN & MSN. There are some rumors that they turned down a higher offer from Dentsu, but that [...]
