Displaying posts tagged with

“marketing”

Jan
13
2010
Display, Measurement, Website By JR | Comments

Leading Search Marketers Into the Display Exchange

I read a really well thought-out piece on AdExchanger earlier from Tim Ogilvie of AdBuyer.com (demand-side platform focused on both display and search). “Roadmapping The Ad Exchange For Search Marketers” gives marketers experienced in SEM a series of steps to take to leverage data-driven targeting through display advertising exchanges.
A couple of Tim’s points stood out [...]

Dec
2
2009
Agencies, Display, Measurement By JR | Comments

Thoughts on the Rubicon Project’s Q3 Online Advertising Report

Image via CrunchBase

The Rubicon Project published its Q3 outlook on the online advertising market last week (thanks to Ad Operations Online for summarizing and linking to it). It was certainly informative for a display neophyte like myself.  It’s awesome that companies put the effort into developing pieces like these (whether or not for marketing purposes) [...]

Oct
2
2009
Social By JR | Comments

Marketing Trends for 2010

I just commented on a post in Ruth Mortimer’s Brand & Business Blog discussing trends for 2010. Now I’m sure that Brand Keys developed these predictions based on tons of primary (likely ethnographic) consumer research, so it’s hard to take issue with their effort. But so much of marketing-speak starts to sound the same after [...]

May
20
2009
Agencies By JR | Comments

First post

After months of hemming and hawing, I’m taking the plunge and launching a blog. Actually, this is my second blog, but my guess is you’ll never find the first one…
Anyway, the gist of this blog is to highlight the cool, the absurd, and the head-scratching when it comes to marketing. From the perspective [...]