Updated: It’s Official: New York Times Will Adopt Online Meter—But Not Until 2011 | paidContent.

Yawn.

I’ve been telling people this for months: The New York Times is done. Finished. Kaput. Doesn’t matter which revenue model they’re playing with this year.

Why? It’s simple: media outlets that insist on cost-prohibitive newsprint operations cannot compete unless they have a high-end niche. The reason the Financial Times and The Economist can make money is that people are willing to pay to read them. Part of that comes from their excellent journalism, but just as much comes from the fact that both appeal to an affluent reader. The New York Times does neither. But hey, they appeal to everyone…which is a great way to lose money when you insist on using a printing press.

So the Grey Lady or Old Lady or whatever it’s called can roll out whatever monetization plan it wishes, but until it goes all digital or becomes something more specialized than “all the news that’s fit to print,” it doesn’t stand a chance in this day and age.

Related articles by Zemanta

• New York Times Plans to Charge for Articles (wired.com)
• The New York Times’ Online Meter Will Hardly Move the Needle (seekingalpha.com)
• The NYT “Meter” Model: Required Reading (gigaom.com)

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

Fascinating piece from Technology Review: The New News

The fact that some journalists actually claim that “routine” makes for good journalism is indicative of just how out of touch most news properties have found themselves. News doesn’t occur according to a routine, and now that we live in such a connected society, reporting of said news shouldn’t follow a routine either.

Related articles by Zemanta

• What’s missing from the news? (kottke.org)

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

Wrong-headed Thinking about Publisher Inventory – Zeronomy.

I wrote on this a few days ago, but Rob’s post has the benefit of his experience and perspective. His last sentence says it all: publishers have to bring their own data to the table if they want to differentiate their brand. They’re not hapless victims being steamrolled by the big bad DSPs…or at least, they don’t have to be. It’s great that yield optimizers are helping protect the value of publisher inventory, but watching this industry, you feel like these guys aren’t using what they already know about their audience.

Related articles by Zemanta

• Publishers: Get The Most From The Exchange (oxyfish.com)

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.