Post from the Rob Leathern’s Zeronomy blog:
Wrong-headed Thinking about Publisher Inventory – Zeronomy.
I wrote on this a few days ago, but Rob’s post has the benefit of his experience and perspective. His last sentence says it all: publishers have to bring their own data to the table if they want to differentiate their brand. They’re [...]
Displaying posts tagged with
“Rubicon Project”
Dec
4
2009
4
2009
Someone Else Read the Report…
Dec
2
2009
2
2009
Thoughts on the Rubicon Project’s Q3 Online Advertising Report
Image via CrunchBase
The Rubicon Project published its Q3 outlook on the online advertising market last week (thanks to Ad Operations Online for summarizing and linking to it). It was certainly informative for a display neophyte like myself. It’s awesome that companies put the effort into developing pieces like these (whether or not for marketing purposes) [...]
