Displaying posts tagged with

“Social media”

Dec
9
2009
Display, Measurement, Social By JR | Comments

Thoughts on digiday:TARGET

I spent most of yesterday at digiday:TARGET, another in a series of conferences that DM2 puts on over the course of the year. This was my fourth event, and it was especially nice to connect in person with folks I’d connected with over Twitter and the like.
The theme was, as you might guess, TARGETING…specifically, the [...]

Oct
2
2009
Social By JR | Comments

Marketing Trends for 2010

I just commented on a post in Ruth Mortimer’s Brand & Business Blog discussing trends for 2010. Now I’m sure that Brand Keys developed these predictions based on tons of primary (likely ethnographic) consumer research, so it’s hard to take issue with their effort. But so much of marketing-speak starts to sound the same after [...]

Aug
17
2009
Agencies, Social By JR | Comments

Reads of the week

Informative readings from the past week or so:

Is the Southeastern Conference banning social media creation from its sporting events? We can only hope not: http://bit.ly/Y2jRM
From The Economist – President Obama’s approval ratings dip below 50% for the first time: http://bit.ly/hbGXY
An excellent analysis of the Facebook-FriendFeed merger by David Berkowitz of 360i:  http://adage.com/digitalnext/post?article_id=138390
Darren Herman takes on [...]

Aug
13
2009
Social By JR | Comments

My foray into real-time Twitter conversation

I participated in my first #socialmedia “UnPanel.” We covered a range of topics – my favorite conversation centered on the question of “What comes first – content, conversation or community?” I definitely plan to join the UnPanel on a weekly basis.